Fabricating fashion

Vanshavali 'Company's Heritage'

When it comes to ethnic women wear, Frontier Bazar sets unmatchable benchmarks. Beginning its journey in 1947 in the picturesque city of Phagwara, Punjab,

the foundation of the Frontier Group was laid by Late Mr. Bansi Lal Batra. Gracing the Indian culture with its tagline ‘Premium women ethnic wear and couture’

and inculcating it in the foreign arena since six decades, today the flagship brand of the group Frontier Bazar has crafted its path of success under the exemplary

leadership of its Chairman Tarsem Lal Batra and directors Anuj Batra and Atul Batra.

Neeti 'Strategy'

With an eye on customer satisfaction, Frontier Bazar is riding high on customer loyalty. To satisfy the needs of its patrons, the brand has made history with

its unique designs,colossal variety and bulk manufacturing. Furthermore, it’s made-to-fit tailoring and customisation services have helped the brand in

having cutting-edge lead over its competitors.

Rajya 'Market Reach'

Taking the success saga forward, the Frontier Group has redefined bridal shopping. While revamping women’s ethnic fashion through creative and innovative strategies,Frontier Bazar has carved a niche for itself in the premium

ethnic wear segment in India and abroad. The manufacturing and designing units at Gurgaon and Karol Bagh have materialised its dream of becoming a global women’s ethnic wear manufacturer.

     Sartaj 'Successful Product/ Service'

       Frontier Bazar’s in-house design team constantly invests in extensive research and development to bring forth distinct designs,

       trendsetting colour palettes and heritage karigari.The brand cuts through retail clusters and positions itself as a women’s designer couture brand.

     Dhwaja 'Brand Identity'

      Armed with aggressive and significant media approach, Frontier Bazar focuses on the latest trends and designs. The portrayal of its products has evolved from simple to concept-driven              photography in non-conventional outdoor backgrounds.
      In addition to promoting the brand through hoardings, banners, pamphlets, emailers, and branding at cinema halls, Frontier Bazar has created a niche reach with the strategic mix of print,          social and outdoor media. To have a distinct international presence to its credit, it participates in several prestigious fashion shows and advertises in print publications.

     Vijaya 'Victories'

       In a short span of 12 years, Frontier Bazar has leveraged its strategy of reverse integration with its in-house designing and manufacturing unit. This has not only made it self-reliant,

       but also cemented its dominance in the traditional bridal wear market, both in India and abroad. To add another successful story to its achievements, Frontier Bazar launched a new                     showroom in Rajouri Garden in August, 2013.

     Brand Custodian

      “Drawing inspiration from today's women, the exclusive range of Frontier Bazar celebrates different facets and ages of womanhood. To make their journey memorable, we at Frontier Bazar          always offer something new, trendsetting and unique that compliments our patrons’ distinct personality and makes them stand out in the crowd.”

      Atul Batra, Director, Frontier Bazar