ASIA'S GREATEST BRANDS & LEADERS 2016
The Maverick Couturier
Celebrating the rich aesthetics of the Indian culture, Frontier Bazar has beautifully carved a niche for itself through its spectacular collections and mesmerizing designs. Over the years, the brand has become a one-stop shop for all those seeking elegance and panache in their apparels
The Story of Grandeur
Once upon a time, a man who faced a lot of hardship in life initiated his journey of turning his dreams into reality. He opened a small shop to sell beauty – wrapped in awe-inspiring ethnic wear of women. Passing on his zest to his new generation, he shared the ethnic culture of the country with others through his splendiferous attires. Today his glorious heritage has become one of the finest stores in the country, which has pioneered the lifestyle industry with its timeless designs and innovative concepts. That man was none other than Late Shri Bansi Lal Batra who laid down the foundation of Frontier Bazar in 1947. His legacy was later carried on by his visionary son Mr. Tarsem Lal Batra who used his rich experience and exceptional expertise to establish strong branches for the company’s expansion. Presently, the next-generation scions of Batra family – Anuj Batra and Atul Batra – are taking their heritage ahead by bringing fresh ideas to further strengthen the brand’s position. Under the brilliant leadership of these magnates, Frontier Bazar has transformed into an embodiment of true essence of India’s rich traditions and authentic stylish aura.
Edging Ahead in Vogue
Its vast collections and a plethora of designs span the endless diversity of India. Taking the vibrancy of the North, lucidity of South, mystique of East, and glory of West, it creates matchless pieces adorning the true Indian spirit. Throughout its journey, the brand has redefined bridal shopping in the country. Every collection of Frontier Bazar brings something that transcends the standards of panache and élan with their charming designs. The extravagant brand offers a matchless range of designer Sarees & Suits, Lehengas, Lachas, Bridal Apparel, and Jewellery & Accessories that can bewitch the eyes of the beholder with their luxurious and grand designs. From the newgeneration brides who love to experiment with their looks to the grandmothers who like to keep it traditional-yet-classy, Frontier Bazar quenches the desires of all with collections that are not only unique but also set new fashion statements for others. It is the impeccable and innovative art, which is a fusion of Indian karigari such as zardozi, bandhani and dabka work, that today Frontier Bazar has set new standards in its field and has turned into a one-stop spot for all those seeking to transform their wardrobe with new and traditional trendy embellishments.